Overview:

Asynchronous JavaScript and XML (AJAX) allows Mall23 to create a user experience unlike any other online store application. This is the next evolution in Internet technology and development.

With the addition of AJAX to Mall23, the annoying browser "song and dance" that normally occurs when filling out online forms disappear. Now, Mall23 acts like your typical Windows/Mac application - the whole while, being completely Internet based!

How Will AJAX Help Me?

From the Adaptive Path website: "An Ajax application eliminates the start-stop-start-stop nature of interaction on the Web by introducing an intermediary — an Ajax engine — between the user and the server. It seems like adding a layer to the application would make it less responsive, but the opposite is true." says Jesse James Garret.

He continues: "Instead of loading a webpage, at the start of the session, the browser loads an Ajax engine — written in JavaScript and usually tucked away in a hidden frame. This engine is responsible for both rendering the interface the user sees and communicating with the server on the user’s behalf. The Ajax engine allows the user’s interaction with the application to happen asynchronously — independent of communication with the server. So the user is never staring at a blank browser window and an hourglass icon, waiting around for the server to do something." [emphasis added].

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Joining the likes of Google Maps and Yahoo, Mall23 is pioneering the revolution in eCommerce applications!