Introduction:

Like any brick and mortar store you must do some planning before jumping in. Smart business and store setup can make or break your company. Success comes from smart planning and follow-through.

Website

Chooing your domain name is as important as choosing which neighborhood you would like to live in. Your domain name is your stores address. Your users will find your store using your domain name. Users will also identify you and your company by your domain name. Short, simple domain names are generally the best.

You should also get a SSL certificate if you plan on doing real-time or credit card transactions. If you aren't sure where to get your certificate, we can help.

Store Setup

Do not forget the importance of planning when setting up your Mall23 store. Keep in mind SKU conventions, shipping methods, product and category organization. Plan ahead by scheduling time to gather together all of your product images and write your product descriptions.

In addition, take some time to go through these guides and familiarize yourself with the Mall23 features and functions. Depending on your Mall23 installation, some features mentioned in this guide may not be available to you. The rest, however, are important and can help streamline your store and improve your customer experience.